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The effects of perceived ease of use, usefulness, enjoyment and intention to work with online platforms on behavioral intention in online Motion picture looking at throughout the pandemic era

We selected 502 college students for this examine employing usefulness approaches and snowball sampling. This review finds that even though advertising attempts Possess a limited influence on enrolment intention, model consciousness substantially influences the two brand trust and enrolment intention. Furthermore, BA noticeably influences EI, both equally specifically and indirectly, by way of BT like a mediator. In addition, the impact of promotions, form of educational institutions, and also other exogenous variables is negligible. The study endorses that IHE administrators and marketing administrators increase the quality and put into practice extended-time period, thorough, and sustainable promotional combine strategies together with other marketing mix parts.

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